Year 9 Science · Unit 4 · Lesson 7

Pseudoscientific Claims in Popular Media

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Learning Goals

True or False? Fix the false ones

Circle T or F for each statement. If the statement is false, rewrite it correctly on the line below.

A testimonial is one person's story and is not evidence from a fair trial.

Correct it:

T
F

"Clinically proven" guarantees a real study exists, even when none is named.

Correct it:

T
F

A study funded by the company selling the product is fully independent.

Correct it:

T
F

Cross-checking a claim against the CSIRO or Choice is a useful fact-checking step.

Correct it:

T
F

Scenario

A social media influencer posts: "I started taking these all-natural slimming gummies and lost 6 kg in two weeks, ancient herbal secret, clinically proven, the diet industry doesn't want you to know! Use my code for 20% off." Many followers comment that they want to buy them.

(a) Identify three separate red flags in this post and name each one.

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(b) The influencer is paid (a discount code) when people buy. Explain why this matters when judging whether to trust the post.

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(c) Describe two steps you would take to fact-check whether the gummies actually work.

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1. Explain the difference between persuasion and evidence. Use one example of each from an advert you might see.

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2. A "detox foot patch" advert says it "draws toxins out through your feet while you sleep". Explain why the word "toxins" here is a red flag, and what real evidence would look like.

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Wrap Up

In one sentence, what was the main idea of this lesson?