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Health and Movement Science Year 11 · Module 1 · Health for individuals and communities
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Lesson 16 · What are the opportunities for improving young people's health?

Health promotion in Australia II: the Ottawa Charter and partnerships with communities

Lesson 15 established that Australia acts on the conditions that produce health, not only on the people living in them. This lesson gives you the tool it uses to do that. The Ottawa Charter is the single most examinable framework in this course, and it is also the one most often reproduced as a memorised list of five phrases with nothing underneath. The difference between those two outcomes is whether you can say what each action area actually changes — and who has to be at the table for it to work.

Syllabus focus. Inquiry question: What are the opportunities for improving and promoting young people's health? This lesson completes: Explain the nature of health promotion in Australia — the Ottawa Charter's five action areas and three strategies, and the partnerships with communities through which Australian health promotion is delivered. Lesson 15 covered the approaches and the global policies that preceded it.
01
Think first, your gut answer
warm-up

A council is worried that teenagers in its area do almost no physical activity. It has $200,000 and a year. It builds an outdoor gym in the main park: good equipment, professionally installed, free to use, opened by the mayor with a photograph in the local paper.

Eighteen months later it is almost unused. The equipment is fine. The park is fine. Nothing is broken.

Write down at least four reasons it might be empty — and make yourself get to four, because the first two are easy and the useful ones come later. Then answer the question that matters: what should the council have done before it spent the money?

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02
What you'll master
intentions
  • Name and explain the five action areas of the Ottawa Charter, and say what each one changes.
  • Classify a real Australian strategy into its action area, and recognise when one strategy spans several.
  • Explain the three strategies — enable, mediate, advocate — and how they differ from the action areas.
  • Explain why reorienting health services is the action area most often misunderstood.
  • Justify why partnership with a community changes what a strategy achieves, using the difference between consultation and control.
  • Evaluate a health promotion initiative by asking which action areas it uses and which it leaves empty.
03
Key terms
vocabulary
  • Ottawa Charter for Health Promotion — the 1986 World Health Organization charter setting out five action areas and three strategies for health promotion.
  • Build healthy public policy — using legislation, regulation, taxation and organisational policy to make the healthy option the default.
  • Create supportive environments — shaping the physical, social and economic settings where people live, work, learn and play.
  • Strengthen community action — supporting communities to set their own health priorities and act on them.
  • Develop personal skills — building the knowledge and capabilities people need to exercise control over their health.
  • Reorient health services — shifting the health system's focus and funding from treating illness towards preventing it.
  • Enable — giving people the resources and opportunity to reach their health potential.
  • Mediate — bringing competing interests together and reconciling them in the interests of health.
  • Advocate — speaking and acting publicly to make health a political and social priority.
  • Partnership — working with a community as a decision-making participant rather than as the recipient of a programme.
  • Community consultation — asking a community for its views before a decision is made by someone else.
  • Community control — the community governing the organisation and setting its priorities itself.
04
The five action areas, and what each one actually changes
core concept

The Ottawa Charter was adopted in 1986 and remains the framework Australian health promotion is written around. Its five action areas are not five kinds of campaign. They are five different levels at which you can intervene, and the reason the framework endures is that a strategy using only one of them is usually the one that fails.

The five action areas, what each changes, and an Australian example of each.
Action areaWhat it changesAustralian example
Build healthy public policy The rules and the prices — what is permitted, what is required, what things cost. Works on everyone at once, whether or not they have heard of it Tobacco excise and plain packaging; mandatory bicycle helmets; compulsory folate fortification of bread flour; alcohol licensing restrictions
Create supportive environments The settings people are in — physical, social and economic — so the healthy action is convenient, safe and normal Shaded, fenced playgrounds; safe cycleways and footpaths; canteen nutrition policies in NSW schools; smoke-free outdoor dining areas
Strengthen community action Who decides — the community sets its own priorities and holds the resources to act on them Aboriginal Community Controlled Health Organisations; local youth advisory groups; community-run sporting and social clubs
Develop personal skills What individuals know and can do — health literacy, refusal skills, help-seeking, cooking, first aid PDHPE and Health and Movement Science in schools; first aid training; resources teaching young people how to access mental health services
Reorient health services What the health system spends its time and money on — moving effort from treating illness towards preventing it, and making services acceptable to the people who need them most Bulk-billed preventive health checks; headspace centres designed around how young people actually seek help; cultural safety training for health staff

Reorient health services is the one students get wrong, and it is worth being precise. It does not mean building more hospitals, and it does not mean a hospital running an education programme. It means changing what the health system is for and how it operates: funding prevention, moving services out of clinical settings and into the community, and redesigning them so that the people with the greatest need can actually use them. A youth mental health service with no appointment needed, no referral, no cost and a waiting room that does not look like a hospital is reorienting a service. A hospital with a bigger emergency department is not.

In your book. Copy the table. Then write the five action areas as five questions: What are the rules? What are the settings? Who decides? What do people know? What is the health system for? Those five questions are faster to recall under exam pressure than the five official phrases, and they lead to the same content.

Quick check: Which of the following is an example of reorienting health services?

05
The three strategies: enable, mediate, advocate
core concept

Alongside the five action areas the Charter names three strategies. Students routinely merge the two lists, so hold the distinction clearly: the action areas are where you act; the strategies are how you act. Any action area can be pursued through any of the three.

Three strategies, and what each one is for.
StrategyWhat it meansExample
Enable Giving people the resources, skills and opportunity to achieve their health potential, and reducing the differences that stop them Funding free transport to a health service in a town with no bus route, so that access is real rather than theoretical
Mediate Bringing conflicting interests together and reconciling them in the interests of health, since health promotion almost always crosses sectors with different priorities Negotiating between a council wanting revenue from a venue, residents wanting quiet, and health authorities wanting reduced alcohol harm
Advocate Speaking and acting publicly to make health a political and social priority, and to change the conditions that damage it A public health organisation campaigning for restrictions on gambling advertising during sport

Mediate is the strategy that explains why health promotion is slow. Almost every structural measure has someone who loses by it — an industry, a revenue stream, a group that values something other than health. The Charter names mediation as a core strategy precisely because it treats that conflict as normal and as something to be worked through, rather than as evidence that the measure is wrong. An answer that recognises this is more sophisticated than one that treats opposition as unreasonable.

In your book. Write the three strategies. Beside each, write one sentence on what it looks like when it is missing: no enabling means access is only theoretical; no mediation means the strategy stalls in conflict; no advocacy means the issue never gets funded.

Match each Australian measure to its Ottawa Charter action area.

  • Healthy public policy
  • Supportive environments
  • Community action
  • Personal skills
  • Compulsory folate fortification of bread-making flour
  • Building shaded, fenced playgrounds and safe cycleways
  • An Aboriginal Community Controlled Health Organisation setting its own priorities
  • Teaching young people how to recognise and access mental health support
06
Why one action area is never enough, which is the answer to Card 01
core concept

The outdoor gym is a real pattern and it recurs in every council area in Australia. Read it through the Charter and the diagnosis is immediate: the council used exactly one action area, and it was not the one that was binding.

Building the gym created a supportive environment. That is a genuine action area and a genuine contribution. But consider what it did not do.

  • No community action. Nobody asked the teenagers what they wanted, where they would use it, or whether they would use outdoor gym equipment at all. The council decided, then delivered. Young people had no role in setting the priority, so they have no stake in the result.
  • No personal skills. A row of resistance equipment is not self-explanatory. Someone who has never used a gym does not know what to do with it, and will not risk looking foolish in a public park in order to find out. A skills element — a few supervised sessions, a coach for a term — costs a fraction of the equipment.
  • No healthy public policy. Nothing changed about the rules, the lighting hours, or whether the park is a place teenagers are welcome. In many towns the same council that installs the gym also has signage and security arrangements that treat groups of teenagers as a problem to be moved on.
  • No reorientation of services and no mediation. Nobody connected the gym to a school, a club, a youth service or anybody whose job it was to keep it alive after the opening photograph.

And the environment itself may not have been supportive in the way that counts. Is the park reachable without a car? Is it lit? Is it overlooked? Do young women feel safe there at the times they would use it? An environment is only supportive for the people who can safely be in it, which is why "we built the facility" is not the same claim as "we created a supportive environment".

The general rule worth carrying into the exam

When you are asked to evaluate a health promotion initiative, run it against all five action areas and name the empty ones. That single move — identifying what was not done — is worth more marks than describing at greater length what was done, because it demonstrates the framework is being used analytically rather than recited. It is also the answer to Card 01's second question: what the council should have done first is ask, which is community action, and it is free.

In your book. Write the outdoor gym example with the five action areas beside it, ticking the one used and crossing the four that were not. Keep this as your worked model for evaluating any initiative.

True or false: Building a facility is by itself sufficient evidence that a supportive environment has been created.

07
Partnerships with communities, and the difference power makes
core concept

"Strengthen community action" is the action area that most distinguishes health promotion from health education, and it is the one most often claimed without being done. Lesson 14 introduced the distinction this turns on, and it is worth restating because it decides marks: consultation asks a community what it thinks; control lets it decide.

A ladder of community involvement, from least to most power held by the community.
LevelWhat happensWho holds the decision
InformingThe community is told what will happenThe agency
ConsultingThe community is asked for its views, which may or may not be acted onThe agency
PartnershipThe community shares decisions and resources with the agencyShared
ControlThe community governs the organisation and sets its own prioritiesThe community

Three reasons this changes outcomes, and all three are defensible in an exam answer.

Relevance. A community knows its own barriers. An agency designing from outside will solve the problem it can see, which is frequently not the binding one — the gym instead of the transport, the pamphlet instead of the opening hours.

Trust and reach. Lesson 14 established that community organisations reach people that formal services do not, because young people who avoid institutions will still talk to someone they know. A programme delivered through a trusted local organisation reaches a different population from the same programme delivered by a government department, even when the content is identical.

Durability. Externally designed programmes end when the funding round ends. Programmes a community owns continue, because the community has a stake in continuing them and the capability to run them stays local.

The most developed Australian expression of this is the Aboriginal Community Controlled health sector, and the Closing the Gap framework agreed with Aboriginal and Torres Strait Islander representatives — a partnership whose explicit premise is that programmes designed for communities without them had not worked, and that shared decision-making is not a courtesy but the mechanism.

In your book. Copy the four-rung ladder. Then write the sentence "Consultation asks; control decides" and, under it, one health promotion example you know of at each of the four rungs.

Fill the gaps. Type one word in each box.

The Ottawa Charter sets out five action areas and three strategies: enable, and advocate. The action area concerned with shifting the health system from treatment towards prevention is to health services. Where a community governs the organisation and sets its own priorities, the arrangement is called community .

08
Using the Charter well, and the three ways students use it badly
core concept

The Ottawa Charter appears in HSC questions more often than any other framework in this module. Three failure modes account for most of the marks lost.

  • Listing without applying. Naming the five action areas earns almost nothing on its own. The marks are in what each one does in the specific situation the question gives you. If your answer would read the same for any health issue, it is a list.
  • Forcing all five. Not every initiative uses every action area, and pretending otherwise produces invented examples. It is stronger to say that an initiative used three and to name the two it left empty, because that is an evaluation. Card 06 is the model.
  • Confusing the action areas with the strategies. Enable, mediate and advocate are not action areas. Writing "the campaign used the action area of advocacy" signals the framework has been half-learned, and it is easy to avoid once the two lists are separated.

The strongest answers do one more thing: they connect the Charter back to Lesson 15. The five action areas are the socio-ecological approach made operational. Three of the five — policy, environments, community action — act on conditions rather than on individuals. One, personal skills, is the behavioural approach retained in its proper place as a component rather than the whole. And reorienting health services is the biomedical system being asked to look upstream. The Charter is not a separate topic from Lesson 15; it is the same argument with instructions attached.

In your book. Write the five action areas and label each one biomedical, behavioural or socio-ecological using Lesson 15's categories. Seeing that three of the five are socio-ecological is what ties the two lessons together.
The five Ottawa Charter action areas with the question each answers, and the ladder of community involvementThe five action areas, and thequestion each answersHealth promotionBuild healthypublic policyWhat are therules?SupportiveenvironmentsWhat are thesettings?StrengthencommunityactionWho decides?Developpersonal skillsWhat do peopleknow?Reorient health servicesWhat is the system for?Enable · mediate · advocate areSTRATEGIES, not action areas.Evaluating an initiative means naming theaction areas it leaves empty.Who holds the decisionControlthe community decidesPartnershipshared decisionsConsultingthe agency still decidesInformingthe agency decidespower to the communityConsultation asks. Control decides. Onlythe top two rungs are partnership in theCharter's sense.
Above, the central purpose with the five action areas beneath it, each carrying the plain question it answers — a faster route to the content under exam pressure than the official phrasing. Below, the ladder of community involvement, where the rung reached is decided by who holds the decision rather than by how much consultation took place. Note the warning line: enable, mediate and advocate belong to the strategies list, and putting them among the action areas is the commonest structural error in answers on this dot point.
Text description
  • Two parts, one above the other.
  • Above, a box labelled health promotion, with the five action areas of the Ottawa Charter beneath it: build healthy public policy, create supportive environments, strengthen community action, develop personal skills, and reorient health services.
  • Each is annotated with the question it answers: what are the rules, what are the settings, who decides, what do people know, and what is the health system for.
  • Below, a four-rung ladder of community involvement rising from informing at the bottom, through consulting and partnership, to control at the top, with the decision-holder marked at each rung as the agency, the agency, shared, and the community.
09
Activity 1 · Audit a real initiative against all five action areas
activity

Choose a real Australian health promotion initiative aimed at young people. Good candidates include headspace, the Life Education programme, a state road safety campaign for young drivers, a school-based mental health programme, or a local council youth activity programme.

1

Describe it accurately in four or five sentences, from its own material and from one independent source. Record both.

2

Work through all five action areas. For each one, give the specific evidence that the initiative uses it, or write "not used". Do not force a fit — an empty row is a finding.

3

Place it on the ladder from Card 07. Were young people informed, consulted, partners, or in control? Quote the evidence you are using, because organisations describe themselves generously.

4

Write one recommendation that would fill the most important empty action area, and name who would have to act and what it would cost, at least roughly.

Finish with the judgement: does the initiative's biggest weakness lie in an empty action area, or in the rung it occupies on the ladder? Those are different diagnoses and they lead to different recommendations, so say which one you are making.

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Odd one out. Three of these are Ottawa Charter action areas. Which one is not?

10
Activity 2 · Rebuild the outdoor gym
activity

Return to Card 01. The council still has $200,000 and a year, and it has asked you to design the programme instead. It has one condition: you may not spend more than half the budget on physical infrastructure.

1

Start with community action. Describe exactly how you would find out what young people in this area want, who you would ask, and how you would avoid hearing only from the ones already involved in organised sport.

2

Design across at least four action areas, with a rough cost for each component, adding to $200,000.

3

Name the mediation you will need. Who will object, on what grounds, and what would you offer them? At least one objection should be one you think is reasonable.

4

Say how it survives you. What is still running in three years when the funding and the staff have gone, and what makes that true?

The last step is the real test. Most health promotion programmes for young people end when their funding round ends, and a design that has no answer to step 4 has reproduced the problem it was written to solve — which is why Card 07 put durability alongside relevance and trust rather than after them.

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Explain5 marks

Explain how the action areas of the Ottawa Charter are used to promote the health of young people in Australia.

1
Unpack the verb, and decide the structure before writing

Explain requires the relationship, not the list. The structure that earns marks here is one action area per paragraph, each with a named Australian example aimed at young people, and a sentence on what that action area changes that the others do not.

Plan: one-sentence statement of what the Charter is; five short paragraphs, each area with a youth-specific example and its distinctive contribution; close on why the areas are used together.

The question says "young people". A generic answer about tobacco excise and seat belts will read as prepared rather than responsive, and the examples are what carry the marks.
Evaluate6 marks

A council builds an outdoor gym in a public park to increase physical activity among local teenagers. Eighteen months later it is almost unused. Evaluate the initiative using the Ottawa Charter, and recommend how it should have been designed.

1
Unpack the verb, and be fair to the initiative first

Evaluate requires a judgement supported by criteria. The Charter supplies the criteria, so the structure is: what the initiative did well, what it left out, and a judgement with a recommendation. Starting with a fair account of the strength is not politeness — an evaluation that finds only fault reads as a complaint.

Plan: credit the supportive environment genuinely; work the four empty areas in order of importance; interrogate whether the environment was even supportive; then judge and recommend.

Marks for evaluation are awarded for weighing, not for criticising. One sentence of genuine credit changes how the whole answer reads and costs almost nothing.
01
Multiple choice
1 mark each

MC 1. The Ottawa Charter was adopted by the World Health Organization in:

  • A. 1978
  • B. 1986
  • C. 1997
  • D. 2005

MC 2. Compulsory folate fortification of bread-making flour is an example of:

  • A. developing personal skills
  • B. reorienting health services
  • C. building healthy public policy
  • D. strengthening community action

MC 3. Which of the following is a strategy of the Ottawa Charter rather than an action area?

  • A. Mediate
  • B. Create supportive environments
  • C. Develop personal skills
  • D. Reorient health services

MC 4. A youth health service is redesigned so that it requires no referral, charges nothing and operates from a shopfront rather than a clinic. This best demonstrates:

  • A. developing personal skills
  • B. building healthy public policy
  • C. strengthening community action
  • D. reorienting health services

MC 5. A council surveys young people about a proposed skate park, then makes the final decision itself. On the ladder of community involvement this is:

  • A. consultation, because the decision remains with the agency
  • B. partnership, because young people were asked
  • C. community control, because the community's views were collected
  • D. informing, because the council told young people about the proposal
02
Short answer questions
extended response

SA 1. Remember Band 3 Name the five action areas of the Ottawa Charter and give one Australian example of each. (5 marks)

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SA 2. Understand Band 5 Explain how the Ottawa Charter action areas are used to promote the health of young people in Australia. (5 marks)

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SA 3. Evaluate Band 6 A council builds an outdoor gym to increase teenage physical activity and it is barely used. Evaluate the initiative using the Ottawa Charter and recommend a better design. (6 marks)

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📖 Comprehensive answers (click to reveal)

Multiple choice: 1 → B. 2 → C. 3 → A. 4 → D. 5 → A.

Activity 1 guidance: The instruction not to force a fit is the part that decides whether this activity teaches anything. Almost every initiative genuinely uses two or three action areas, and the temptation is to write a sentence for all five so the table looks complete — which produces invented evidence and trains exactly the habit that loses marks. An empty row is a finding, and naming it is the evaluation. On step 3, expect a gap between how an organisation describes its youth involvement and what the evidence supports: most describe themselves as working in partnership with young people, while the documented practice is usually consultation, because young people are asked for views but hold no budget and no vote. headspace is the most instructive case, since its youth reference groups sit genuinely higher on the ladder than most, and comparing it with a council programme shows the ladder discriminating rather than flattering everyone. On the final judgement, the distinction matters: an empty action area is fixed by adding a component, while a low rung on the ladder is fixed only by giving away decision-making power, which is harder, cheaper and much rarer.

Activity 2 guidance: The budget constraint is doing deliberate work — it forces the money towards people rather than equipment, which is where the evidence says it should have gone. Strong designs typically spend around a quarter on a facility that young people asked for, a substantial share on a coach, youth worker or club partnership for at least a year, something on lighting or access, and a real amount on the consultation itself, since doing that properly requires going to where young people are rather than issuing a survey. On step 1, the best answers recognise that consulting through schools and sporting clubs systematically misses the young people who are least active, which is the population the programme exists for; reaching them means approaching youth services, shopping centres, or existing informal groups. On step 3, the reasonable objection is the one students find hardest to write and the one that most demonstrates understanding of mediation: nearby residents objecting to noise and late-night gathering are not being unreasonable, and a design that acknowledges this and offers something concrete — agreed hours, a location further from housing, involving residents in the decision — is applying the Charter rather than reciting it. Step 4 is where most answers thin out: durability requires an organisation with a continuing reason to run the programme, which usually means an existing club, school or youth service, and a design whose answer to step 4 is "the council will review it" has not answered it.

SA 1 (5 marks): One mark per action area correctly named with a valid Australian example. Build healthy public policy — tobacco excise, plain packaging, minimum purchase ages, helmet laws, folate fortification [1]. Create supportive environments — school canteen nutrition policies, safe cycleways, lit parks, smoke-free outdoor areas [1]. Strengthen community action — Aboriginal Community Controlled Health Organisations, youth advisory groups, community sporting clubs [1]. Develop personal skills — PDHPE and Health and Movement Science, first aid training, help-seeking education [1]. Reorient health services — headspace, bulk-billed preventive health checks, cultural safety training [1]. An example placed under the wrong action area earns nothing, and the two most common misplacements are putting an education campaign under supportive environments and putting hospital expansion under reorienting health services.

SA 2 (5 marks): The Charter identified as the 1986 WHO framework of five action areas [1]. At least four action areas named with examples that are specific to young people — graduated licensing, school canteen policy, youth advisory groups, PDHPE, headspace — rather than general population examples [2]. What each named area uniquely changes, so that the areas are distinguished rather than merely listed [1]. The combination argument: no single area is sufficient, because policy does not build capability, capability does not remove cost or distance, and a facility nobody helped design goes unused [1]. Answers that reproduce the five phrases with general examples and no youth specificity typically sit at two to three marks however accurate they are.

SA 3 (6 marks): Credit given for the action area genuinely used, creating supportive environments, with the cost barrier identified as a real contribution [1]. Community action identified as the critical omission, with the consequence explained — the council solved the visible problem rather than the binding one, and young people have no stake [1]. Personal skills identified, with the reason unfamiliar equipment goes unused [1]. At least one further omission named from healthy public policy, reoriented services or mediation, with its consequence [1]. The supportive environment claim itself interrogated — access without a car, lighting, safety, whether young women would use it [1]. An explicit judgement plus a recommendation naming sequence, actors and the reallocation of money, ideally identifying the failure as one of design rather than execution [1]. An answer that lists the four omissions without ranking them, or that offers no recommendation, cannot reach the top band because neither weighing nor recommendation has occurred.

01
Consolidate what you have just learned
review

Five action areas, five questions. What are the rules? Build healthy public policy. What are the settings? Create supportive environments. Who decides? Strengthen community action. What do people know? Develop personal skills. What is the health system for? Reorient health services. Those five questions are faster to recall than the five official phrases and lead to the same content.

Three strategies, and they are not action areas. Enable gives people the resources and opportunity. Mediate reconciles competing interests, and is the reason health promotion is slow rather than evidence that it is going wrong. Advocate makes health a public and political priority. Putting these among the action areas is the commonest structural error in answers on this dot point.

Reorienting health services is not building more hospitals. It is changing what the system is for — funding prevention, moving services into the community, and redesigning them so the people with the greatest need can actually use them. headspace is the example worth knowing.

Evaluate by naming the empty areas. The outdoor gym used one action area out of five, and the one it used was not the binding constraint. Identifying what was not done earns more than describing what was, and it is the move that turns the Charter from a list into an instrument.

And the partnership principle underneath all of it: consultation asks, control decides. Relevance, trust and durability all improve as a community moves up that ladder, which is why the Aboriginal Community Controlled sector and the Closing the Gap partnership are the reference cases in Australian practice.

Finally, tie this back to Lesson 15: the five action areas are the socio-ecological approach made operational. Three of the five act on conditions, one keeps the behavioural approach in its proper place as a component, and one asks the biomedical system to look upstream.

Lessons 17 and 18 move to the other global framework now shaping Australian practice — the United Nations Sustainable Development Goals, and how they are being used to improve health.

Mark lesson as complete

Tick when you've finished the practice and review.